• It’s logical: start with the vision of a museum shop precisely aligned with the vision of your museum.
  
• Create a retail setting and select merchandise commensurate with the standard of excellence set by your museum.
  
• Exercise integrity in judiciously buying authentic, best-quality-at-best-price art objects, books, accessories and gifts that exactly reflect the artistic and cultural nuances of your museum’s collections.
  
• Think like a customer and citizen of the community, step outside your personal boundaries to imagine what will establish your shop as both a destination and a resource for good design.
  
• Be a world-class competitor who recognizes that museum shoppers are sophisticated consumers with heightened awareness of what’s new and valuable.